Non-communicable diseases (NCDs) such as diabetes, heart disease, and obesity are claiming over 74,000 lives annually in Cameroon—a staggering 43% of total deaths. A primary culprit? The rising consumption of ultra-processed products (UPPs) and sweetened beverages (SBs), with nearly 50% of Cameroonians consuming over three cans per week.

To curb this public health crisis, the Coalition for the Promotion of Healthy Diets in Cameroon—a collective of 20 organizations—has launched a national advocacy campaign urging the government to implement increased taxes on SBs and UPPs. This measure, combined with stricter advertising regulations, clearer food labeling, and robust public awareness, is aimed at reducing consumption and encouraging product reformulation by manufacturers.

“Taking care of your own people, no matter the cost, can never be a burden to you or the economy.”
— Ferdinant M. Sonyuy, CEO of RADA

The Coalition calls on national leaders, ministries, and the private sector to prioritize public health through the adoption of bold, evidence-based food policies. Their message is clear:
Healthy Food Choices Matter. Save the Next Generation. Regulate Unhealthy Foods.